BRINGING BACK HOLIDAY
For PC’s Holiday campaign we were asked to bring back the Holiday Insiders Report, which hadn’t been in print since the 90’s. To do this we harnessed the raw power of 90s boy bands. In a spot directed by Kinopravda, we put the printed version of the report front and centre.
THE BOOK
After nearly a decade, the PC Insiders Report is back in printed form. We worked with Amélie Tourangeau to design a visually engaging cover in the style of Where’s Waldo for the book.
The big book
With the book at the centre of the campaign, we worked with CitizenXM to launch an giant interactive version of it for select locations.
Silver “Out of the box retail” SHopper innovation awards
