Nic-O-Cream

Our mission was to shed light on the less ethical sides of the vaping industry. To achieve this, we took a bold approach by revealing the actual flavor names that vendors were using, showcasing their intentions of appealing to kids. In collaboration with Makers and the assistance of Publicis Toronto, we brought to life an innovative concept—an Ice Cream truck selling nicotine-infused treats to children, all captured on film.

The stunt was picked up by a total of 31 news outlets, notably CBC, CTV and Strategy.