McDonald’s MONOPOLY 2025

To launch the highly anticipated 2025 Coast-to-Coast Monopoly "Double Play" promotion for McDonald’s Canada, we built a high-energy commercial centered around the exciting concept of "Peel like a winner." Directed by Nick Kelly, the campaign captures the country's shared nostalgia and interactive thrill of the game in Tease and Reveal cadence. The commercial highlights the classic joy of peeling physical game pieces on iconic McDonald's packaging, alongside the modern digital rush of scanning those stamps into the app for a second chance to win millions of prizes.

Directed by Nick Kelly, Audio by Pirate Sound and Colour by Alter Ego

Interactive OOH

Next we took the "Peel like a winner" concept to the platforms of Dundas Subway Station. This high-impact DOOH activation was timed perfectly with arriving subway trains. As a train pulled into the station, the digital screens peeled back the station walls in real-time, uncovering a hidden world of McDonald's Monopoly prizes underneath.

It brought the tangible thrill of the game to thousands of Toronto commuters.