Make more possible
We came up with “Make More Possible” as the new brand tagline to celebrate the power that connections have to make wonderful things possible. Big things, sure, but also little things, intimate things, personal things, powerful things. I launched MMP with a campaign made up of 4 individual stories, each for a different line of business. We made each of them compellingly human, reveling in the bigness of small moments.
To show that these connections are happening all around us, we created a 60-second spot in which we brought all of our characters into a shared world. Directed by Samir Mallal, we shot all 5 episodes in one long production.
Working with Grayson Matthews, we created a song that will go on every piece of creative that Rogers puts out moving forward. Written by Andrew Austin and featuring Willa, the song was released on Spotify and other streaming services. This approach was used to build more brand equity in all future Rogers pieces.
