tasty twister

We came up with “Tasty Twisters” as the campaign name to spotlight the mouthful that is McDonald’s new Cheesy Jalapeño Bacon Quarter Pounder—in every sense of the word. It’s a burger with a name as loaded as its flavor, so we leaned all the way in and turned that name into a tongue-twisting star. We built the spot around a fast-paced, rhythmic tongue twister.

To bring the spot to life, Pirate Sound crafted a dynamic sound design that rides every twist and turn of the voiceover—pops, cracks, sizzles, and all. The rhythm drives the energy, keeping the pace playful and punchy. Then The Vanity took it home in post, dialing up the flavor with rich textures, melty cheese, crispy bacon, and just the right amount of visual heat.