pc Minis

Tasked with crafting a fresh and imaginative identity for PC Financial, we created the PC Minis. They capture the essence of how gratifying rewards can be, we showcased food, electronics, and snacks into their miniature world. This creative endeavor not only redefined our brand's visual appeal but also transformed the way customers experience and connect with their rewards.

Created with Isabelle Vouligny, Sid Lee Montreal.