Andrew Schuler | Art Director
Andrew Schuler | Art Director
I came up with “Make More Possible” as the new brand tagline to celebrate the power that connections have to make wonderful things possible. Big things, sure, but also little things, intimate things, personal things, powerful things. I launched MMP with a campaign made up of 4 individual stories, each for a different line of business. We made each of them compellingly human, revelling in the bigness of small moments.
To show that these connections are happening all around us, we created a 60-second spot in which we brought all of our characters into a shared world.
I also created a song that will go on every piece of creative that Rogers puts out moving forward, but that story’s too long to tell here, so ask us about it!
I came up with “Make More Possible” as the new brand tagline to celebrate the power that connections have to make wonderful things possible. Big things, sure, but also little things, intimate things, personal things, powerful things. I launched MMP with a campaign made up of 4 individual stories, each for a different line of business. We made each of them compellingly human, revelling in the bigness of small moments.
To show that these connections are happening all around us, we created a 60-second spot in which we brought all of our characters into a shared world.
Additionally, I also worked on created a song with Grayson Mathews that will go on every piece of creative that Rogers puts out moving forward. We used this common music to sonically build recognition for Rogers.