Andrew Schuler | Art Director
Andrew Schuler | Art Director
Dempster's relaunched their Whole Grains line in 2014 and I was tasked with designing a Microsite that would provide information on all of their new SKUs.
Designed from scratch and developed internally at Cundari, the site is completely responsive and features a clean and simple design, easily displaying key information in an interactive way. By selecting the SKU icon, information and a product image are displayed on a colour-coded card.
The site also links to a short quiz that the user can take to help guide them to the SKU that makes the most sense for them. We felt that in making the quiz light and easy, the user would actually complete it and receive their incentive.