Art in the everyday | Toronto School of Art

We developed a campaign tailored for business professionals looking for an escape from their day-to-day lives.

To do that, we created a piece that told a seemingly mundane story, but strategically using many conventional words that contained the word “art” in them. Every time those three letters came together, we highlighted them with various types of artwork, reminding those who may tend to forget, that there is art to be found in every day.